about rochelle.

I'm an online communications strategist in Washington, DC with close to 10 years of experience in original web design, database and application development, content creation, online marketing, web analytics, and search engine optimization, social networking, online community building, blogging and blogger outreach.

I specialize in the use of new media to expand messaging beyond traditional audiences and the use of technology for positive changes in public consciousness, law, and social policy. The vast array of clients I've taken on gives me a clear view of what a project really needs and the best way to accomplish the overall goals.

I've worked as a full-time employee and as a freelance consultant for government, corporate, and not-for-profits. My clients have ranged from The Washington Post, The White House, Futures Group, Northern Virginia Community College, FEMA, and the Children's Defense Fund.
I've worked on a variety of social enterprise topics, including social entrepreneurship and nonprofit enterprise development. My most recent campaign involves promoting the involvement of minorities in political and philanthropic activities.

I hold a degree in Computer Studies with a minor in Business Management from the University of Maryland.

Tech Skills
My tech skills include expertise in web development software such as Dreamweaver (also able to hand code), Photoshop, Flash, Illustrator, and Fireworks. My development skills transcend technical languages to include ASP.NET, PHP, and ColdFusion. All projects are designed to comply with web standards (HTML, XHTML, CSS Validators), Section 508 and other accessibility, and multiple browser compatibility.

My Style
Doctors don't refer to a heart attack as myocardial infarction because it's alarming, pretentious and doesn't explain much to a patient. I use the same premise with my work - I'm not into using the latest and greatest buzzwords to impress. I prefer to explain what I do and how it will ultimately benefit the client. I won't insist on using the newest technology unless a clear benefit and purpose has been established – it's like buying a shiny new car with no engine.

Awards
Online Innovation Award, 2004, Minority Women in Technology
Technology In Education, 2002, Northern Virginia Community College/VCCS